Keep It Straight USA
About The Program
In 1997 Daron Norwood began speaking in schools across the US. His program, "Keep It Straight", has been designed to warn students of the dangers of drug and alcohol abuse and also educate them on the effects of bullying and violence. The program lasts one hour. The first half Daron sings and entertains the audience. He uses this time to get to know the students, break any barriers and gain the trust of the audience. The second half is dedicated to helping the students realize the dangers that they will be faced with and the consequences of making wrong decisions when faced with danger. Daron becomes someone the children can relate to and because of this he becomes a part of their environment. "I can relate to them because I've been to the bottom... addicted to both drugs and alcohol," Daron states.
"The thing I kept hearing was, be real, be honest and give it to us straight. If you drink and drive, you can kill yourself and others. If you do drugs, you can become addicted." When asked about the effectiveness of this program, he will share countless stories of young lives that have been changed. "The only way not to be successful is to do nothing at all," Daron says. "If I do a program and only change one life, then the program was successful."
To date, Keep It Straight has been seen by 650,000 students in the past 13 years and that number is growing. No one knows exactly how big this powerful program will get but Daron and his supporters have their sights set high. "I just want to keep changing lives for the better. Keep It Straight is more than just a phrase, it is a lifestyle. I want to share it with everyone in this great nation."
Daron Norwood
Daron's Bio
Born and raised in Texas, Daron Norwood began singing Gospel music with his evangelistic family at a very early age. After three family albums, Daron was convinced music would be his life. At the age of nineteen Daron left Texas and moved to Nashville to pursue his dream of music.
Many songs later his work began to payoff when his first single "If It Wasn't For Her I Wouldn't Have You" was released to radio on Giant Records. Billboard Magazine voted this top twenty song the Most Requested and Replayed Song of that year. Daron followed this mid-tempo song with a very energetic song entitled, "Cowboys Don't Cry," another top twenty for Norwood, "Bad Dog No Biscuit" , "My Girl Friday" and "If I Ever Love Again" all of which were released on Giant Records. Lorrie Morgan selected Daron to write and record "Little Boy Lost" for a Keith Whitley tribute album, which sold over a million records. Daron was presented a Gold Record for this achievement.
In between school assemblies with "Keep It Straight", in 2004 he accompanied George W. Bush during his reelection campaign, performing his hit, "In God We Trust" across America. In 2005 he was commissioned by General John Jumper, Chief of Staff of the USAF, to entertain and inspire our troops across the country. And in 2006, he served on the Prevention Convention program for then Florida Governor, Jeb Bush.
Daron now resides in his home state of Texas where he continues to pursue his heart beat of saving the lives of America's teenagers.
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